Privacy policyPrivacy policy of SthlmactiveAt Sthlmactive, your privacy is important to us. We strive to maintain a high level of data protection and transparency in our handling of personal data. This policy describes how we collect, use and protect your personal data.What personal information do we collect and why?We collect information that you share with us when you use our services. This information is used to:Create and maintain a business relationship.Providing the services you bought or requested.Send out emails and newsletters to those who have registered their interest or filled in forms on our website.Analyze visitor behavior on our website to improve the user experience.Personal data may be shared with trusted third parties, such as cloud providers and marketing partners, for the purpose of fulfilling these objectives.Google AnalyticsWe use Google Analytics to improve the user experience on our website. We have disabled data sharing to protect your personal data.CookiesCookies are small files that are sent to your computer via your browser when you visit our website. We use cookies to:Improve website functionality and your user experience.Remember your settings and choices for future visits.You can set your browser to refuse cookies, but this may affect some features of the website.Embedded third-party contentOur website may contain embedded content, such as videos or images, from other websites. These websites may collect data about you, use cookies and track your interaction with the embedded content.Sharing your dataWe do not sell your personal data to third parties. However, your data may be shared with trusted third parties who help us run and improve our business. All parties we work with are obliged to keep your information confidential.Security and safetyWe protect your personal data with technical and organizational measures. Our website is encrypted with SSL certificates, and only authorized personnel have access to your data.UpdatesWe reserve the right to update this policy. Any changes will be published on this page. Want to know more about how we work with GDPR and data protection? Contact us at kontakt@sthlmactive.se

Privacy Policy

Last updated: March 2026 — Sthlmactive AB

About this policy

At Sthlmactive, your privacy is important to us. We strive to maintain a high level of data protection and transparency in our handling of personal data. This policy describes how we collect, use and protect your personal data.

What personal information do we collect and why?

We collect information that you share with us when you use our services. Examples of personal data we collect include: name, email address, phone number, company name and organization number, membership number, IP address, and information about your role or position within your organization. This information is used to create and maintain a business relationship, provide the services you bought or requested, send emails and newsletters to those who have registered their interest, and analyze visitor behavior on our website to improve the user experience. We may also supplement your data with information from public registers. Personal data may be shared with trusted third parties, such as cloud providers and marketing partners, for the purpose of fulfilling these objectives.

Google Analytics

We use Google Analytics to improve the user experience on our website. We have disabled data sharing to protect your personal data.

Cookies

Cookies are small files that are sent to your computer via your browser when you visit our website. We use cookies to improve website functionality and your user experience, and to remember your settings and choices for future visits. You can set your browser to refuse cookies, but this may affect some features of the website.

Embedded third-party content

Our website may contain embedded content, such as videos or images, from other websites. These websites may collect data about you, use cookies and track your interaction with the embedded content.

Sharing your data

We do not sell your personal data to third parties. However, your data may be shared with trusted third parties who help us run and improve our business. All parties we work with are obliged to keep your information confidential.

Security and safety

We protect your personal data with technical and organizational measures. Our website is encrypted with SSL certificates, and only authorized personnel have access to your data.

Updates

We reserve the right to update this policy. Any changes will be published on this page. For questions about how we work with GDPR and data protection, contact us at kontakt@sthlmactive.se

Legal basis for processing (Art. 6 GDPR)

Sthlmactive processes your personal data on the following legal grounds: (a) Performance of a contract – when processing is necessary to fulfil the membership agreement. (b) Legitimate interest – for marketing, network facilitation and platform improvements, where our interests are not overridden by your rights. (c) Consent – where you have explicitly opted in, such as for newsletters. You may withdraw consent at any time by contacting kontakt@sthlmactive.se.

How long we store your data

We retain your personal data for as long as Sthlmactive needs it to fulfil the purposes described in this policy, or as long as required by law. When data is no longer necessary, it is securely deleted or anonymised.

International data transfers

We use Google services (including Google Analytics) which may transfer your data to servers outside the EU/EEA, including the United States. Google complies with the EU-U.S. Data Privacy Framework. By using our website you acknowledge this transfer. For more information, see Google's privacy policy at policies.google.com/privacy.

Your rights as a data subject

Under GDPR you have the following rights: Right of access – you can request a copy of the personal data we hold about you. Right to rectification – you can ask us to correct inaccurate data. Right to erasure – you can request deletion of your data (the 'right to be forgotten'). Right to restriction – you can in certain cases ask us to limit how we use your data. Right to data portability – you can request your data in a machine-readable format. Right to object – you can object to processing based on legitimate interest. To exercise any of these rights, contact us at kontakt@sthlmactive.se.

Right to lodge a complaint with IMY

If you believe we are processing your personal data incorrectly, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY), which is the supervisory authority in Sweden. More information is available at imy.se.

Data controller

The data controller is Sthlmactive Sverige AB, registration number 559515-8030, Drevergatan 1B, Stockholm, Sweden. Contact: kontakt@sthlmactive.se

Direct marketing and email communications

As a member of Sthlmactive, you may receive emails from us containing information, offers, invitations and news related to our services and network. You can unsubscribe from these communications at any time by clicking the unsubscribe link included in each email, or by contacting us at kontakt@sthlmactive.se. Please note that even after opting out of marketing emails, you may still receive transactional or administrative messages related to your membership.